Spyre
Awards Campaign
Spyre’s portfolio of landmark projects has consistently set new benchmarks for design and luxury living. With multiple projects completed and in-market, collaboratively we sought how best to extend their impact, keep Spyre top-of-mind, and build new layers of credibility in front of media, buyers, and peers.
The Challenge
We turned to the award season as a powerful platform to showcase Spyre’s innovation, design excellence, and market leadership. Rather than letting the story end at launch or sales results, we reframed each project into award-ready narratives that highlighted architectural ingenuity, commercial outcomes, and industry impact.
This meant:
Identifying aligned award programs at state, national, and international levels.
Deciphering complex criteria to ensure each submission was competitive.
Managing timelines and approvals across multiple concurrent entries.
Crafting each entry to translate Spyre’s architectural language into compelling submissions that resonated with judges.
By converting achievements into accolades, the awards campaign became a strategic driver of recognition, visibility, and credibility for the brand at an industry level.
The Approach
In 2024, We Are Brooklyn delivered 16 award submissions, securing 11 major wins and recognitions across design, marketing, and leadership. Highlights included:
Silver - Interior Design Residential - Glasshouse – 2025 Better Future World Design Awards
Silver - Marketing Event Experience - Moray House – 2025 Better Future World Design Awards
Silver - Interior Design Proposed - Arc Residences for – 2025 Better Future World Design Awards
Silver - Interior Design Proposed - Moray House – 2025 Better Future World Design Awards
Gold - Marketing Event Experience – Moray House – 2025 Better Future Australian Design Awards
Gold - Interior Design Proposed - Hampton Ltd - 2025 Better Future Australian Design Awards
Silver - Interior Design Proposed – Moray House - 2025 Better Future Australian Design Awards
Silver - Interior Design Proposed - Arc Residences - 2025 Better Future Australian Design Awards
Silver - Interior Design Residential – Glasshouse - 2025 Better Future Australian Design Awards
Runner Up - Daniel Laruccia, Spyre - Property Development & Real Estate - 2024 CEO Magazine Executive of the Year Awards
Winner – Marketing – Glasshouse - 2024 UDIA Queensland Awards for Excellence
In 2025, We Are Brooklyn delivered 10 award submissions, securing 1 major win so far including:
Winner - Design Innovation - Glasshouse - 2025 Urban Developer Awards for Industry Excellence
The program delivered more than trophies. It generated:
870k reach in FY24/25 for awards news coverage
1M in reach in 2024 and 2025 combined for awards news coverage
153M+ in potential reach from project mentions across 2024 and 2025
A halo effect that strengthened Spyre’s brand reputation, with several projects selling out pre-completion
Through award submissions, Spyre’s design legacy was amplified, cementing its position as one of Australia’s leading luxury developers.
The Impact
Uniquely positioned in Southeast Queensland, Spyre has transformed luxury living through meticulously crafted properties. As a prominent Australian residential property developer with a portfolio exceeding $850 million in value, Spyre specialises in securing one-of-a-kind locations and contributing significantly to luxury construction projects in Australia. Their mission is to redefine the standard of luxury for aspirational buyers by creating personalised havens that enhance residents’ lifestyles.