The Great Revival of the IRL Activation

Until recently, it was the norm to connect virtually to push marketing, an alternative to hosting physical events. Now we’re seeing a digital “touch grass” moment, a great creative movement away from always-online engagement and towards in-person experience, embracing the old ways of interaction before meaning was reduced to a like or follow.

Some are calling it the analogue revival. We call it about time.

Here are some of the trends we believe will make their way to marketing mainstream this year.