Hot news in the beauty loop: The future looks like MECCA 

The largest beauty store in the world just opened its doors and naturally, it’s in Melbourne.

MECCA’s new flagship on Bourke Street isn’t just a shop. It’s a statement. A 1,800-square-metre sensory playground that’s flipped the script on what retail can (and should) be. And while beauty lovers jostled for a chance to step inside, it’s what’s under the surface that has brands and business owners buzzing.