Instagram Updates Its Indexing
As of July 2025, Meta has officially confirmed that public Instagram content like reels, posts, captions and hashtags will now be indexed and possibly presented in Google’s search results.
But what does it actually mean in terms of exposure, and more importantly, what does it mean for your brand? Let’s talk about it.
An influencer economy
The world of influencers is largely unregulated. There is no one size fits all, and it is up to the brands to do their homework, choose collaborations wisely, and navigate a path that best protects and promotes their reputation. In this blog we divulge our secret to making the most out of your influencer engagement.
Why food is infiltrating your feed
We Are Brooklyn dishes up everything you need to know about the delicious technique of sensory marketing - from what it is, why it works, who’s doing it best, and how you can sink your teeth into including it in your own marketing mix.
The Severance effect
@apple TV+ didn’t just promote Severance, they activated it. They turned a slow-burn psychological thriller into a multi-dimensional experience that blurred the line between fiction and reality. And in doing so, they delivered one of the most compelling marketing campaigns in recent memory.
Here’s how they did it and why brands should be taking notes.
The White Lotus logic
With The White Lotus Season 3 now unfolding, it’s the perfect time to revisit the first two seasons. This show isn’t just about luxury resorts and dysfunctional elites - it’s about influence, storytelling, and the psychology of positioning.
Let’s break down what The White Lotus teaches us about brand strategy.
Why journalists are ghosting you
Are journalists ghosting you? There might be a few tricks to treat yourself to the coverage you deserve.
To keep your pitch from going six feet under, watch out for these fearsome faux pas that could be haunting your campaign—and discover how to resurrect your PR game from the grave.