BREXIT 2.0 and 3.0

On the surface, the public tension between Brooklyn Beckham and his wildly famous parents looked like classic celebrity drama. Underneath, it was something more interesting: a glorious case study on what happens when one of the world’s most tightly managed personal brands starts to lose its grip on the narrative.

In a media environment where everyone has a stage and silence is quickly filled by others, reputation isn’t something you can set and forget. It’s something you actively manage, adjust on the fly and, when necessary, step in to stop it from drifting off-script.