Instagram Updates Its Indexing
Our Thoughts Tayla Harvey Our Thoughts Tayla Harvey

Instagram Updates Its Indexing

As of July 2025, Meta has officially confirmed that public Instagram content like reels, posts, captions and hashtags will now be indexed and possibly presented in Google’s search results.

But what does it actually mean in terms of exposure, and more importantly, what does it mean for your brand? Let’s talk about it.

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An influencer economy
Our Thoughts Tayla Harvey Our Thoughts Tayla Harvey

An influencer economy

The world of influencers is largely unregulated. There is no one size fits all, and it is up to the brands to do their homework, choose collaborations wisely, and navigate a path that best protects and promotes their reputation. In this blog we divulge our secret to making the most out of your influencer engagement.

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