The New SEO
No longer is it about ranks, SEO boosts, or outsmarting Google’s algorithm – it’s about being recommended.
The way consumers are navigating to find answers is evolving, and our strategy to reach them needs to evolve with it. With a new way of searching comes a new way of boosting visibility. These strategies are about earning authority through trusted sources and giving AI reasons to select your brand as the answer to a specific prompt, constantly proving it’s relevancy.
Instagram Updates Its Indexing
As of July 2025, Meta has officially confirmed that public Instagram content like reels, posts, captions and hashtags will now be indexed and possibly presented in Google’s search results.
But what does it actually mean in terms of exposure, and more importantly, what does it mean for your brand? Let’s talk about it.