Instagram Updates Its Indexing
As of July 2025, Meta has officially confirmed that public Instagram content like reels, posts, captions and hashtags will now be indexed and possibly presented in Google’s search results.
But what does it actually mean in terms of exposure, and more importantly, what does it mean for your brand? Let’s talk about it.
The Barbie takeover: How Mattel rebuilt a brand through movie marketing
The marketing campaign behind Barbie is a one-of-a-kind triumph.
How did Mattel dust off the box, break Barbie out of the mould to fit a 2023 lens, and turn a toy into a cultural phenomenon?
Read all about how Barbie is painting the town a new shade of pantone pink, and how you can apply the same tactics to elevate your own brand in our latest article.