A moment with our intern: Laura Matthews
Joining the team as our Summer Associate to assist with the high influx of projects, Laura has excelled in her ability to deliver key social media output, internal communications, client liaison, and media outreach. We took a moment to sit down with Laura and reflect on her time with the We Are Brooklyn crew, and her grand plans for the future. This is what Laura had to say.
Building a brand 101: Unveiling the secrets behind Barbie’s marketing success
The Barbie movie marketing campaign has become a masterclass in how to build excitement for a brand. Find below our top takeaways enacted by the marketing masterminds behind the movie’s promotion, and how you can apply it to your own communications strategy moving forward.
The Barbie takeover: How Mattel rebuilt a brand through movie marketing
The marketing campaign behind Barbie is a one-of-a-kind triumph.
How did Mattel dust off the box, break Barbie out of the mould to fit a 2023 lens, and turn a toy into a cultural phenomenon?
Read all about how Barbie is painting the town a new shade of pantone pink, and how you can apply the same tactics to elevate your own brand in our latest article.
Demystifying Consumer Public Relations: Building Strong Connections with Your Target Audience
Consumer PR plays a vital role in shaping brand perception, fostering engagement, and building lasting connections with your target audience. In this article, we will explore what consumer public relations entails and why it is a crucial component of any successful PR strategy.