Why food is infiltrating your feed
We Are Brooklyn dishes up everything you need to know about the delicious technique of sensory marketing - from what it is, why it works, who’s doing it best, and how you can sink your teeth into including it in your own marketing mix.
The Severance effect
@apple TV+ didn’t just promote Severance, they activated it. They turned a slow-burn psychological thriller into a multi-dimensional experience that blurred the line between fiction and reality. And in doing so, they delivered one of the most compelling marketing campaigns in recent memory.
Here’s how they did it and why brands should be taking notes.
The White Lotus logic
With The White Lotus Season 3 now unfolding, it’s the perfect time to revisit the first two seasons. This show isn’t just about luxury resorts and dysfunctional elites - it’s about influence, storytelling, and the psychology of positioning.
Let’s break down what The White Lotus teaches us about brand strategy.
Why founders need to nail their narrative
The power of a great founder’s story is not just about recounting how you started; it’s about sparking connection and showing your audience why you exist, what drives you, and why they should care.
Your story is your superpower. It’s more than an origin tale—it’s a weapon for cutting through the noise.
This blog outlines 5 ways to make it unforgettable.
Why journalists are ghosting you
Are journalists ghosting you? There might be a few tricks to treat yourself to the coverage you deserve.
To keep your pitch from going six feet under, watch out for these fearsome faux pas that could be haunting your campaign—and discover how to resurrect your PR game from the grave.
A moment with our intern: Kacy Miaco
Kacy has navigated a fruitful early career in communications. We had the pleasure of having her on our We Are Brooklyn team earlier this year as part of her UQ Cole Lawson Scholarship, which saw her assisting in PR outreach and strategy development, as well as content creation during our peak busy seasons. We asked Kacy about her experience working in consumer communications and plans beyond university. Here’s what she had to say.
A moment with our intern: Laura Matthews
Joining the team as our Summer Associate to assist with the high influx of projects, Laura has excelled in her ability to deliver key social media output, internal communications, client liaison, and media outreach. We took a moment to sit down with Laura and reflect on her time with the We Are Brooklyn crew, and her grand plans for the future. This is what Laura had to say.
Demystifying Consumer Public Relations: Building Strong Connections with Your Target Audience
Consumer PR plays a vital role in shaping brand perception, fostering engagement, and building lasting connections with your target audience. In this article, we will explore what consumer public relations entails and why it is a crucial component of any successful PR strategy.