Why founders need to nail their narrative

Ever met a founder who told their story so authentically, it left you inspired, a little in awe, and completely hooked? That’s the power of a great founder’s story—it’s not just about recounting how you started; it’s about sparking connection and showing your audience why you exist, what drives you, and why they should care.

Your story is your superpower. It’s more than an origin tale—it’s a weapon for cutting through the noise.

Here’s 5 ways to make it unforgettable.

1. Start with the ‘Why’. It’s your magic wand

Forget starting with the "what" or the "how." Your why is the lightning bolt of your story—the real truth your audience will connect with. Why did you start your business? What problem made you go, “This needs fixing, and I’m the one to do it”?

Audiences love realness. Maybe it was a personal frustration that lit the spark, or maybe you saw a gap in the market nobody else could fill. Bring that moment to life in your narrative. That is your emotional hook.

2. Don’t polish away the messy bits

The challenges you’ve faced aren’t hurdles to hide. They’re the glue that makes your story relatable. Talk about the late nights, the flops, the moments you nearly threw in the towel. The vulnerability here is what makes people lean in, not scroll past.

If the story of your brand was a Netflix show, would anyone binge it? Probably not if it was all smooth sailing. Don't be afraid to share those plot twists.

3. Make it a journey, not a PowerPoint slide

A killer founder’s story isn’t a list of milestones; it’s a journey. It’s about how your early experiences, no matter how random or unrelated, shaped the way you do business today. Show how the dots connect.

For example, maybe your first gig flipping burgers taught you the value of hard work, and now that same ethic fuels your team’s creativity. People love stories where they see growth and transformation. Give them that arc.

4. Evolve your story as you grow

Your narrative doesn’t stop when you hit a big milestone; it evolves. How has your vision shifted with experience? What’s driving you forward now? Sharing this keeps your story fresh and lets your audience grow with you.

5. Share it loud, share it proud

Don’t just write a bio on your “About Us” page and call it a day. Your founder’s story is the ultimate content goldmine. Slice it, dice it, and serve it across multiple platforms:

Instagram: Raw, behind-the-scenes snippets.

LinkedIn: Leadership insights and reflections.

PR Opportunities: Media love a founder who’s got a fresh take on their industry.

Why it matters

Crafting a great founder’s story isn’t about puffing yourself up or ticking a branding box - it’s about connection. It’s about inspiring your customers, your team, and even yourself with a reminder of why you started this crazy journey in the first place.

So, what’s your story? Is it bold, messy, inspiring, and unapologetically you? If not, let’s fix that. The world’s waiting to hear it.​ Need help? Talk to us here, or flick an email through to hello@wearebrooklyn.com.au