Why food is infiltrating your feed
We Are Brooklyn dishes up everything you need to know about the delicious technique of sensory marketing - from what it is, why it works, who’s doing it best, and how you can sink your teeth into including it in your own marketing mix.
The Severance effect
@apple TV+ didn’t just promote Severance, they activated it. They turned a slow-burn psychological thriller into a multi-dimensional experience that blurred the line between fiction and reality. And in doing so, they delivered one of the most compelling marketing campaigns in recent memory.
Here’s how they did it and why brands should be taking notes.
The White Lotus logic
With The White Lotus Season 3 now unfolding, it’s the perfect time to revisit the first two seasons. This show isn’t just about luxury resorts and dysfunctional elites - it’s about influence, storytelling, and the psychology of positioning.
Let’s break down what The White Lotus teaches us about brand strategy.
Why founders need to nail their narrative
The power of a great founder’s story is not just about recounting how you started; it’s about sparking connection and showing your audience why you exist, what drives you, and why they should care.
Your story is your superpower. It’s more than an origin tale—it’s a weapon for cutting through the noise.
This blog outlines 5 ways to make it unforgettable.